this was the preliminary idea for an ad for the military tv station that was converting to HD. previously they told us that they didnt want to use any military situations in their ads, they didnt want the families of the soldiers relating to that. so i took to a very colorful direction. more of an anime, nintendoesque lightness to it. i wanted to focus on the vibrant colors that HD cranks out. but they that it was feminine and kiddie kiddie. so they changed their minds and wanted something more gears of war in style. so we took it there.